About Patrick Di Chiro

Idea Driven Marketing.com
By Patrick Di Chiro, Founder and CEO of THUNDER FACTORY, a San Francisco based integrated marketing firm with another office in New York.

Follow me on Twitter: http://twitter.com/dichiro

About this Blog

IdeaDrivenMarketing examines the convergence of marketing with technology, culture, politics and the global economy. This blog offers timely commentary as well as practical advice and strategies on how to improve your marketing and communications in a world that increasingly is digitally centered.


    Aug 16 2012

    Harnessing the True Power of Social Media in Marketing

    I know I don’t need to tell you that social media are playing an increasingly important role in business (B2B as well as B2C), culture and society overall. If, like me, you are involved in revenue creation and/or brand and reputation building (marketing, sales, PR, brand management, corporate communications, etc.), you are probably trying to [...]

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    Jul 03 2012

    Bob Garfield Goes Rogue on Social Media ROI

    Love him or can’t stand him, media and marketing critic Bob Garfield always tells like like it is (or, at least as he sees it). I have always been a fan of Garfield’s candor in his media and advertising industry criticism. His recent trenchant commentary on MediaPost is consistent with all of that. Here, in its [...]

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    Apr 08 2012

    A Strategy for Renewal: Focus on Enhancing Your Energy!

    A dear friend gave me some good advice recently. She advised me thusly: ”Focus your life on those things, activities and especially people that give you energy. Cut out the things that sap your energy.” That is incredibly good advice. If I had always followed such sage counsel I probably would have avoided much of the pain [...]

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    Apr 06 2012

    Today Show Gets Real and Re-Signs Matt Lauer

    When you think of the truly great and lasting TV brands, there are not that many that immediately come to mind. “60 Minutes” is one, “Meet the Press” is another. I guess you could count “The Simpson’s” and “Monday Night Football” amongst this very small group of historically important and long-lived TV brands. Of course, [...]

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    Mar 23 2012

    Volvo Risks ‘Safe’ Brand Promise to Be Cool

    Just as “Linsanity” seems to be waning, Volvo debuts its first new full page ad in the NY Times today to tout its big new endorsement deal with the NY Knicks wunderkind Jeremy Lin. The ad’s headline uses the following attributes to link Lin with the Volvo brand: Intelligent, Driven and Brilliant Performer. All good [...]

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    Feb 29 2012

    The Rise of Content Marketing

    It seems that every day one encounters another piece about the growing importance and use of content marketing in the overall marketing practice. I would agree that these are the days of content in the marketing mix. Perhaps understandable with such a fast growing and developing marketing trend, content marketing is greatly misunderstood. Is it [...]

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    Feb 06 2012

    Grading Another Super Bowl Event

    The Super Bowl really is a cultural and business phenomenon. It certainly is not “just” a sporting event. With that in mind, I watched yesterday’s Super Bowl with great interest. The following is how I would grade the event: The Game — Solid A: Especially the last quarter. The news about Tom Brady’s wife (supermodel [...]

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    Oct 06 2011

    Steve Jobs: The da Vinci of Our Time

    So much has already been written about Steve Jobs as a business, design, and technology visionary. The commentary has focused on how he saw a dazzling digital future, and created it for every consumer to live and enjoy. And also how he changed the world in so many ways. He was frequently compared to those other giants [...]

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    Oct 04 2011

    Detroit Rises Like a Phoenix

    The news of Detroit’s demise certainly was premature. Like the mythical Phoenix rising from the ashes, Detroit has been pulling itself out of its death spiral to show the world what it’s really made of. First there was the rebound of the US car industry. (Of course, that would have never happened without the Obama [...]

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    Sep 02 2011

    Can Apple Stay On Top Without Jobs?

    That, of course, is the big question that everyone has been asking following the recent resignation of Steve Jobs, the iconic founder, savior, and CEO of Apple, and now the deified business and cultural figure. (Am I the only person who felt the gushing stories about Jobs’ God-like qualities were way over the top?! Probably. There [...]

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