Archive for April, 2007

Apr 28 2007

Big Idea: Going Green is Good Business

If the "Darth Vader" of American business — of course I’m referring to Wal-Mart — can embrace environmental awareness and responsibility, then you know this is a Big Idea whose time has come. Now, if we could just get the US Government to do the same, we might be getting somewhere. But, that’s a discussion for another [...]

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Apr 21 2007

What's The Big Idea?

OK, after a nearly one year hiatus, we’re back. I agree, it’s been too long. There really is not enough rich discourse out there about what’s really important in marketing, and why we do it in the first place. Which is pretty much what this blog, Idea Driven Marketing, is all about. And what excellent [...]

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