Archive for June, 2007

Jun 30 2007

At Least We'll Always Have Paris!

I never thought I’d be writing about Paris Hilton in my blog, but her recent incarceration and dramatic release from jail was ripe with too many lessons for marketers and brand managers to just let this go. After watching the Larry King Live interview this week, my colleague suggested that I comment on the Paris Hilton brand and what could [...]

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Jun 24 2007

Big Ideas/Bad Ideas: Part 2

I certainly believe ideas are the coin of the realm in marketing — and in many other areas of life as well (politics, culture, literature, etc.). In this Part 2 of our continuing exploration of good and bad ideas, we offer examples that hold many lessons for the marketers among us. GOOD IDEA — Web [...]

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Jun 15 2007

Big Ideas/Bad Ideas: Part 1

As its title suggests, this blog is about how ideas drive marketing. In this post (and others in the future), I will zero in on some real world examples of great ideas at work in marketing. We’ll also examine other marketing scenarios where one just has to scratch his/her head and ask, "what were they thinking?" The first marketing category that [...]

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Jun 08 2007

Why This Bubble Isn't One

There is much talk these days that the new Web 2.0-fueled tech economy is getting dangerously close to bubble territory. The bubble believers see particular evidence of this in San Francisco, the city that was left for dead after the implosion of Web 1.0, formerly known as the Dot Com era. My company, THUNDER FACTORY, is based in [...]

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Jun 03 2007

CBS: "We're an audience company."

My colleague Jessie Kernan sent me an interesting story last week about CBS’ acquisition of a London-based start-up called Last.fm. Claiming to have a user base of 15M, Last.fm blends social networking with music. It certainly looks like a good fit for CBS. Given all the Web 2.0 acquisitions of late, CBS was a little [...]

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