Archive for July, 2007

Jul 28 2007

The Next 'Next'

The NY Times Magazine recently published an article examining the concept of "next" in marketing and culture. "New" definitely isn’t good enough anymore. People increasingly want what’s "next" — the latest, the hottest, the coolest, the hippest, the next great thing. Whether it’s tech gadgets (the article noted that 45 minutes after the launch of the ultimate [...]

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Jul 14 2007

The Power of Brand Reflection

A recent NY Times article featured what it claimed was a major "aha" statement about brands. The story noted how a prime motivator for people buying Toyota Prius cars these days was how driving the "green" hybrid vehicle made them look to others. The article further stated that the earlier purchasers of the Prius hybrids (which included me) were motivated more by [...]

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