Archive for August, 2007

Aug 25 2007

From the Folks Who Brought You Account Planning…

Did you ever get so agitated from reading an article that you wanted to throw the computer out the window? Don’t worry. I am not yet a candidate for anger management therapy. I am just tired of reading about yet another "sexed up" (do you recall the other recent usage of that very Anglo term?) service being touted [...]

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Aug 18 2007

Stylin' With Glasnost!

Were you as amused as I was recently to see that Mikhail Gorbachev was chosen as the new "face" of Louis Vuitton, the uber luxury brand? Apparently Gorbachev joins other international stars like Catherine Deneuve and the husband and wife tennis team of Steffi Graf and Andre Agassi as celebs who just ooze Vuitton brand [...]

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Aug 05 2007

To Tell The Truth

A good friend and former colleague, Lynn Upshaw, just published his latest book on branding and marketing. Entitled "Truth: The New Rules for Marketing in a Skeptical World," the new book is an important examination of a problem that has plagued marketers for years, but has, in my view, now come to a head in our business. [...]

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