Archive for November, 2007

Nov 23 2007

Michael Eisner: Web Skeptic?

Last Sunday, the NY Times Magazine published a Q&A interview with Michael Eisner, the former head of Disney and now a budding new media mogul/investor. Eisner weighed in on the Hollywood writers’ strike issue. Let me just say this, his comments were breathtakingly disingenuous. Here is the full NY Times article: http://www.nytimes.com/2007/11/18/magazine/18wwln-Q4-t.html?ref=magazine Basically, Eisner called [...]

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Nov 17 2007

Is PR Still Relevant?

I am going to have to equivocate somewhat on the answer to that question. I would say partly "yes," but to an increasing degree, absolutely "no." Given the strong growth of the PR business of late, you might think me crazy (or at least misguided) to even pose the question. Believe me, I know all too well how successful [...]

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Nov 08 2007

The Spider's 'Web' of Opt-Out Marketing

In August I wrote about a new book, "Truth: The New Rules for Marketing in a Skeptical World," that took a brutally honest and vital view of the importance of integrity and honesty in marketing. Lynn Upshaw’s book makes it clear that truth can be a powerful differentiator for brands, but too many companies (and [...]

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