Archive for December, 2007

Dec 29 2007

20 Perilous Predictions: 2008 Edition

Everyone else is doing it, and so will I. Here, off the top of my head, and totally unsupported and unfounded, are my 20 predictions for 2008 in the worlds of marketing, media and culture. See if you agree with even one of them (or if you think I have gone totally off the reservation). I [...]

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Dec 25 2007

Memorable Moments 2007

The past 12 months have seen some pretty interesting moments in marketing, media and culture. Here are a few that caught my attention (or, in some cases, ire!): Facebook’s Capitulation on Beacon — The web 2.0 phenom Facebook hit its biggest speed bump since its founding with the launch of Beacon, the site’s new advertising program. Many felt (this [...]

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Dec 15 2007

Marketers, Renew Yourselves

The New York Times ran a front page story this week on the growing "malaise" in Italy. Having been born in Napoli, and raised with a strong Italian cultural connection, I was quite distressed to read this article. But, it is not the first time I have heard about the worsening "funk" that Italians are now experiencing about their [...]

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Dec 11 2007

Resources

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Dec 02 2007

Big Ideas Vs. Targeted Media

A major article in the recent Business Week vividly captured the massive disruption that is taking place in the global ad/marketing agency business. This disruption is being fueled by the rapid emergence of digital media and marketing technology. The story focuses on how Saatchi & Saatchi’s CEO Kevin Roberts is trying to cope with all of this (are you [...]

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