Archive for February, 2008

Feb 20 2008

Hope Wins Again

Last evening, Sen. Barack Obama registered a convincing win in the Wisconsin primary. That makes nine in a row for the junior senator from Illinois who has campaigned on the themes of hope and positive change. Obama’s big win also meant nine straight losses for Sen. Hillary Clinton. And what was her response to failing yet [...]

Read the Full Post

Comments Off

Feb 16 2008

Labels: A Strategic Dead-End in Marketing

The NY Times recently ran a story about a 2-year-old website targeted to Baby Boomers. The article is a classic cautionary tale about strategy and marketing. The story concerns www.Eons.com, a site specifically designed to appeal to Boomers (of which I am one…the tail end of the Baby Boom!). Eons attracted a lot of blue [...]

Read the Full Post

Comments Off

Feb 09 2008

Authenticity Matters

What do the recent Super Bowl ads and the now defunct Mitt Romney campaign have in common? Both turned on a brand value that has emerged in the past year as an increasingly influential and important consideration for both consumers and voters: authenticity. Two of the Super Bowl spots that ranked consistently in the top five of both professionals and consumers (and [...]

Read the Full Post

Comments Off

Feb 03 2008

Spin Vs. Strategy: Cont'd

Those of you who have previously read this blog or my other writings, know that I am constantly warning against letting spin overtake or overshadow strategy in marketing and business overall. I am writing this on Super Bowl Sunday, the day when spin clearly reigns supreme and strategy takes a big back seat. (Which spot [...]

Read the Full Post

Comments Off