Archive for March, 2008

Mar 30 2008

Co-Creating a More Participatory Marketing

It is pretty much an article of faith in the marketing profession that “knowing your customer” is a good thing. Equally important is listening carefully to, and “engaging” (the latest marketing buzzword), your consumers. Indeed, it is often said that the true “owners” of your brand are those very same customers and consumers. Having a [...]

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