Archive for April, 2008

Apr 26 2008

A Prescription for What's Ailing Healthcare Marketing

No matter the news outlets you frequent these days, you cannot escape the constant drumbeat that the US healthcare situation is bad – and getting worse all the time. The nation’s healthcare crisis is one of the biggest stories in the media today, and a top-three issue in the presidential campaign (along with the sagging [...]

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Apr 19 2008

Is PR Still Relevant?: Part 2

Last November I wrote a post that questioned whether the PR industry/profession was adequately keeping pace with the rapid changes in digital media and communications. Entitled “Is PR Still Relevant?,” the post generated a lot of interest. Probably because it is a “relevant” and somewhat provocative question these days in the marketing and communications industry. [...]

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Apr 12 2008

Here Come The New "Superinfluencers": Your Kids

There has been much written lately about how Senator Barack Obama has mastered the web to build a powerful and effective fund raising machine. Obama recently announced that his campaign brought in $40 million in March alone, more than double the amount raised by Senator Clinton’s campaign that month. Some 1.3 million individual donors contributed [...]

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Apr 02 2008

We're Not in the 1980s Anymore

Whether or not you appreciate the New York Times’ Frank Rich (he’s the oracle of righteous truth to the Left and worse than the devil to the Right), you’ve got to admit he’s a pretty astute observer of American culture. Prior to becoming the lead political columnist for the Times, Rich spent many years as [...]

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