Archive for June, 2008

Jun 29 2008

The Guilty Pleasure of Schadenfreude (Updated)

I just love that word “Schadenfreude,” don’t you? In its original German, Schadenfreude (the word is capitalized in German, so I will stay true to that rule here) refers to the pure joy and delight that one gets from the misfortunes of others. While it’s not exactly a high minded concept, or anything close to being [...]

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Jun 21 2008

The Name Game

One of the toughest challenges in marketing today is coming up with a compelling name for your company, product, service, website, whatever. As pretty much everyone knows, creating an effective name — for which you can secure a decent URL and clear trademark rights — is incredibly difficult in a world where thousands of new websites and [...]

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Jun 06 2008

Brand Obama Triumphs

I am sure you have already read too many postmortems on Barack Obama’s historic win of the Democratic primary nomination this week. Senator Obama’s achievement was so much more impressive because he had to beat Hillary Clinton, a formidable politician and candidate who started the campaign as the anointed leader with virtually all the institutional support, the money, the [...]

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