Archive for July, 2008

Jul 27 2008

The Big Frame Up: Making Your Message Stick

I was listening to a report this week on NPR about the release of the Justice Department (now there’s a non-sequitur) memos that provided the legal justification for torture, including the Spanish Inquisition-inspired technique called water-boarding. The memos had finally been released (heavily redacted, of course) thanks to a several-year Freedom of Information effort by the American Civil [...]

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Jul 12 2008

It's The Ideas That Count

Every now and then the fog lifts and things that were previously unintelligible and unrecognizable come clearly into view. This week I had one of those moments of clarity while reading, of all things, Advertising Age. My “aha” moment was prompted by some Ad Age commentaries on the role that advertising/marketing/communications agencies and/or firms play in today’s global and inter-connected [...]

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Jul 04 2008

What's Your Brand Essence?

Imagine if you could express or describe your company’s/product’s brand in just a couple of words? Even better, just one word? Well, the most successful and powerful brands do exactly that, boiling down their narratives to a simple and succinct word or two. At my firm THUNDER FACTORY, we call this the “brand essence.” The brand essence simply represents [...]

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