Archive for August, 2008

Aug 23 2008

Do You Need a PR Firm?

That is an increasingly relevant question for major companies and start ups alike to ponder. I have posted several times on the subject of the relevancy of PR in a digital media world, but what got me thinking anew about this subject is a piece on the Silicon Alley Insider site this week by a former tech journalist and now [...]

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Aug 20 2008

The Real Meaning Of L'Affaire Enfatico

If you are in the advertising/marketing agency business (like me), you’d have to be living under a rock in Greenland not to have heard about the Enfatico/Dell brouhaha. You’ve likely heard about how Enfatico, WPP Group’s 1,000 person agency start up, launched almost nine months ago as the single global agency of record (for now at least) for Dell, still [...]

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Aug 09 2008

The Week That Was In Marketing

As the Chinese proverb goes, “May you live in interesting times.” Well, these are some interesting times we are in right now, especially for those of us in marketing. Herewith are some random observations and insights (and the occasional rant) on the world of marketing in the past several days: JetBlue Blows Years of Good [...]

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