Archive for October, 2008

Oct 25 2008

'Dangerous Ideas' About the Future of PR?

Ad Age editor Jonah Bloom delivered some excellent remarks to the recent meeting of the Council of PR Firms (made up mainly of larger PR agencies). The theme of the Council’s meeting was “The Most Dangerous Ideas About the Future of Public Relations.” Mr. Bloom talked eloquently about how PR people should be a lot [...]

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Oct 18 2008

Internal Branding: Marketing From the Inside Out

I would be willing to bet that the most common element found in corporate vision/mission statements and values lists is “customer focused.” While that is a very good thing, I would argue that the priority focus of companies and brands should be employees – internal audiences. First, let me admit that the very first item on [...]

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Oct 15 2008

Big Agencies in a Digital Media World

There has been much talk in the past couple of years about how (or if) the big traditional ad agencies can continue to thrive (or even survive) in the emerging digital media and marketing environment. An excellent digital marketing blog called Convince & Convert just posted on this very subject. Below is my comment on that post. I [...]

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Oct 10 2008

The Perfect Storm?

If I hear ”perfect storm” used one more time to describe the economic and financial crisis now gripping our nation (and increasingly the world), I think I will scream. Of course, I chose to use the term myself in the headline for this post. As much as I cannot stand that overused cliche, it really does fit the circumstances we find ourselves in today. The [...]

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