Archive for November, 2008

Nov 26 2008

Social Media: Getting Started (Updated)

If there is one thing we get asked all the time by clients, it’s: “How do we get started in social media?” Very often, companies are not even sure why they should get involved in the social media revolution, but they still don’t want the parade to pass them by. After all, everyone’s talking about it! [...]

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Nov 20 2008

One of History's Worst PR Disasters

That would be the three major US auto manufacturers and their unbelievably lame attempts to convince the government to bail them out. This has truly been a PR failure of historic proportions. More on that in a moment. First, in my previous post, I talked about the pros and cons of a public bailout of the [...]

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Nov 16 2008

American Car Companies: Bailout Or Not?

In the grand economic scheme, that is the critical, urgent topic du jour. I am profoundly conflicted on this one. On the one hand, I agree with Michigan Senator Levin who, on “Meet the Press” this morning, said that more than 3 million American jobs are at risk if we don’t do something to help the [...]

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Nov 10 2008

All Hail the Marketer In Chief

First, congratulations to President-elect Barack Obama. Regardless of who you voted for, you had to be proud to see the new President-elect up there on the stage in Chicago last week with his incredible wife Michelle and the cutest two first kids ever, Sasha and Malia. What a great day for America, and for the world, too. In the long list [...]

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Nov 03 2008

Does Marketing Have a 'Higher Purpose'?

As proud as I am about my chosen profession of marketing, I would not immediately say that it typically has a “higher purpose.” A former client and now good friend once defined marketing like this: “It is the management practice that aims to sell more things to more people at a higher profit.” Sounds about right to [...]

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