Archive for January, 2009

Jan 24 2009

New Era of Responsibility…In Marketing?

In his widely praised inaugural address this week, President Barack Obama called for a "new era of responsibility." Citing the importance of emphasizing "values" and a "spirit of service," the president characterized this new focus on responsibility as the "price and promise of citizenship." I applaud President Obama’s call for responsibility and service from all [...]

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Jan 17 2009

Marketing Trends 2009

In the past few years, we have tried to look into the future a bit to give you our views on the major trends and challenges facing marketing in the year ahead. Prognosticating about 2009 is doubly daunting because of the massive economic crisis that continues to color everything in marketing and the culture overall. [...]

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Jan 12 2009

The Power of Momentum

If you are like seemingly millions of other people, you are probably a fan of the New Yorker writer and best selling author Malcolm Gladwell. You know, he is the unbelievably successful writer who zeros in on a cultural/social phenomenon and produces an iconic piece that explores it from every conceivable angle (like he did on the [...]

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