Archive for March, 2009

Mar 14 2009

The Game Changers

I was talking recently with a good friend of mine, a brilliant marketing guy who lives in, and literally adores, Austin, TX. On that same day, Dell Computer, the leading corporation based in Austin, and long the company that made Austin a "company town," just announced steep sales and earnings drops. This bad news was [...]

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Mar 07 2009

Recession Marketing

You say recession, I say depression, let’s call the whole thing off! Wish that we could, but that’s not in the cards right now. We are stuck with the worst economic crisis since the Great Depression. Consequently, we marketers, brand managers and corporate communicators need to figure out how to deal with this historic economic [...]

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Mar 01 2009

I Twitter, Therefore I Am

Alessandra Stanley, the frequently snarky (don’t you love that word?) TV and media columnist for the New York Times, unleashed her inner Twitter hater in her column this past week. Believe me, Stanley is no fan of Twitter, as the following excerpt makes abundantly clear: "Those who say Twitter is a harmless pastime, which skeptics [...]

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