Archive for July, 2009

Jul 18 2009

How to Make Your Agency Essential to Clients

Over on Ad Age this week, editor Jonah Bloom did an excellent column on what ad agencies need to do to avoid the dreaded "commoditization." (Don’t you love that word?!) It was a good discussion on a serious, vital topic. Certainly vital for marketing agencies like my own, THUNDER FACTORY. Here is my two cents [...]

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Jul 01 2009

Remembering 4 Marketing/Media Icons

A popular urban legend is that celebrity deaths always come in three’s. Not sure if that is really true or just a myth, but three true celebrities died in just the past few weeks, and also one marketing legend. It’s interesting to me that these four individuals were marketing and media icons of the first [...]

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