Archive for August, 2009

Aug 29 2009

The New Age of Frugality?

The NY Times ran a story today on how the "Great Recession" (I’ve not heard it called that before) has had what eventually might be a long term or even permanent effect on consumers’ spending habits. Having been so burned and beat down by the major recession of the past two years, the American consumer [...]

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Aug 23 2009

This Week's Marketing Hits and Misses

 It was an interesting week in the marketing world. Here are a few observations (and my "grades") on what is working and what is not. Cash for Clunkers — This has been a huge success. Clearly, there was (is) pent up demand for automobiles, and consumers have demonstrated that a bit of government cash is [...]

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Aug 22 2009

Life's Actually Not Too Short: We Just Waste Too Much Of It on Stupid Stuff (With Apologies to Seneca)

Don’t worry, I am not going all Tony Robbins, motivational speaker on you, even though the title of this blog post suggests that. (Actually, I am fascinated with motivational speakers and even co-wrote a screenplay about one from Utah with my firm’s Executive Creative Director Matt Goodson…but that’s a subject for another blog post!) Recently, [...]

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Aug 16 2009

The New Hucksters (Same As the Old Hucksters?)

The more things change, the more they stay the same. Looks like that old saw is even true for the advertising/marketing business, which is supposed to be all about change. In fact, when you really analyze it closely, the core of what we do and how we act in this marketing business of ours has [...]

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