Archive for September, 2009

Sep 26 2009

From Dawn to the Boss

It was another interesting week in the world of ideas, marketing, culture and politics. Where to begin? How about with a smart new ad campaign from P&G: Dawn Does Ducks — The new P&G commercial for Dawn dishwashing liquid actually brought a tear to my cynical eye. Yep, a crusty old marketing guy like me [...]

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Sep 12 2009

Digital Marketing Rises, But Where's The Strategy?

As if we needed it, here the other day was further clear evidence of the continued rise of digital marketing — mostly at the expense of "traditional" advertising. The San Francisco Business Times in its Sept. 4-10 issue had a story on how Bay Area digital marketing firms were continuing to expand, even in the [...]

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Sep 07 2009

The CMO's Most Important Job

When a good friend of mine told me recently that he would be departing the agency business for the supposedly greener pastures of being a Chief Marketing Officer on the client side, I could not help but commenting, "So where exactly will you be working in 14 months?" Needless to say, he did not appreciate [...]

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Sep 05 2009

The Problem With Advertising Creative Awards

By now you have no doubt heard about the world class screw up by DDB Brazil. That agency, famous for its prowess at winning ad agency creative awards, particularly those from the Cannes Ad Festival, created an utterly tasteless ad for the World Wildlife Federation that compared the heinous 9/11 act to the Asian tsunami [...]

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