Archive for December, 2009

Dec 26 2009

The "0's" Decade: Some Remembrances

With less than a week left in the decade of the "0′s," I’m actually feeling a wee bit nostalgic for the ten years that started with the Y2K fizzle and ended with the health care reform fizzle. (OK, I am being a bit harsh…there actually is some reform buried in the recently passed Senate health [...]

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Dec 17 2009

Random Thoughts of the "Weak"

Ok, so you say my "weak" double entendre is a weak stab at lame humor. But, that’s kind of the point, isn’t it? How has your week been? Are you sick of the holidays yet? Have you done your civic duty by shopping the nation back to economic health? In the past month, I think [...]

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Dec 09 2009

In Praise of Fine Beer and Ale!

Of course, I am talking about the good stuff, not the fizzy, alcohol-infused water created by the American, Brazilian and Belgian mega beer companies to drown the world’s sorrows (or whatever). I am talking about carefully and lovingly brewed beers and ales that literally have created a new golden age for beer enthusiasts. Now, why [...]

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Dec 01 2009

Want to Create a Breakout Brand? Start With Originality

One of the most frequently used — and consistently wrong — marketing strategies is to copy what other marketers have already done successfully. This copy-cat marketing approach is as old as the profession itself, and usually not terribly smart. Now, some will say that copying other brands and their marketing success stories is a tried [...]

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