Archive for January, 2010

Jan 31 2010

Toyota's First Recall (Crisis) Print Ad

 As I predicted in my previous blog post, Toyota broke a new print ad campaign today to respond to the fear and uncertainty caused by its unprecedented global recall and factory stoppage. Those drastic actions were necessitated by the very real danger caused by potentially sticky accelerator pedals in 8 Toyota models, affecting some 9 [...]

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Jan 29 2010

Toyota's Tylenol Moment

As a marketer and former corporate communicator (and a genuine gear head), I have been fascinated to watch the massive auto recall crisis unfolding for Toyota. The company’s recall now covers 8 models (including its most popular, the Camry), covering some 9 million affected vehicles worldwide. The problem — sticky accelerator pedals — can lead [...]

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Jan 26 2010

Marketing Recommendations for Brand Obama

As first year anniversaries go, this milestone for President Barack Obama is one he no doubt would like to forget. Too bad because the year started off with such promise. But, having to make corrections in your marketing strategy and plan is not unusual, especially early on in the process. That’s true whether you are [...]

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Jan 23 2010

Lies, Damn Lies and Advertising

This week my good mate George Parker was railing (he does that better than anyone!) on his AdScam blog against the lies that clients and their agencies sometimes tell.  Unfortunately, there is a lot of truth to that. This tendency to shade the truth, or ignore it altogether, is a big reason why the advertising [...]

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Jan 17 2010

The Sad Loss of Human Connection

I was having a chat recently with a friend of mine and she recounted a story for me that kind of sums up my frustration with how digital communications technology has actually increased the distance between human beings rather than brought us closer together. My friend said she had a lunch date recently with a [...]

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Jan 14 2010

Please Open Up Your Hearts (and Wallets) for the People of Haiti

This is a personal note — an urgent appeal — to all of you, my valued readers and your friends. By now you will have seen the terrible news about the devastation and unbelievable suffering caused by the massive earthquake in Haiti. I am heartened by the response of my country, the US, and many [...]

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Jan 10 2010

Social Media Success? Start By Listening

A great friend and colleague from that freezing but surprisingly hot Midwestern city of Omaha made an excellent point recently on why so many marketers are not having much success with their social media efforts. "They are broadcasting too much and not listening enough," he said. A thundercrack filled the heavens and the scales fell [...]

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Jan 02 2010

Fearless Predictions: 2010 Edition

Every year I go out on the limb with what seems to be every other intrepid blogger and make some wild and wooly predictions for the next 12 months. My subjects cut across the landscape of business, politics, media and culture (and, of course, celebrity). So, here are my fearless predictions for 2010. I am [...]

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Jan 01 2010

Remember Boo.com?

Yea! The new year is finally here, and I think Dick Clark actually survived it. Can you imagine what Ryan Seacrest must be thinking? "Oh just move on, Dick. It’s my turn now, dude!" We’re happily kicking off a new decade, too. No one yet seems to know exactly what to call it, or even [...]

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