Archive for March, 2010

Mar 28 2010

Have You Been 'Yelped'?

One of the most interesting business controversies that I have seen in a long time is the growing brouhaha around Yelp, the online consumer review site. This increasingly heated controversy is very instructive about a key aspect of social media (consumer generated reviews of businesses and products/services). The controversy also shines a big spotlight on [...]

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Mar 20 2010

The Real Meaning of "Partnership Marketing"

It seems that at least once or twice a week I get an email or a call from someone trying to sell me a marketing "partnership" of some sort. The problem is, none of these are actually "partnerships." They are mostly sponsorship opportunities, or just plain advertising media deals. For example, just this week I [...]

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Mar 17 2010

"Drinkability" Bites the Dust

Ad Age unleashed a flood of comments with its recent piece on how consultants managed to tank the Bud Light brand by pushing "drinkability" as the new strategic positioning for the brew. As of today, the article had generated 47 comments. By Ad Age commenting standards, that is pretty much of a deluge. Why the [...]

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Mar 13 2010

How 'Scamertising' Pollutes Our Profession

You have to wonder why marketers are frequently so surprised (and hurt) by the fact that consumers don’t trust them — especially their advertising. When you see a new ad campaign like the one running right now for FreeCreditScore.com, you just have to scratch your head and say, "don’t these guys get it?!" Apparently not. [...]

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Mar 10 2010

Runaway Prius Ruins Toyota's Party

Just when you think it couldn’t get any worse for Toyota, on Monday a 61 year old driver in California underwent the harrowing experience of his Prius hybrid accelerating uncontrollably and nearly crashing. According to reports, the driver called 911 and got a police officer to drive next to him, calling out instructions on the [...]

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Mar 03 2010

Toyota Sales Drop 9%; GM, Ford Way Up

Well, it is no big surprise that Toyota’s sales dropped pretty steeply in February (for Toyota a 9% fall is like going over the proverbial cliff). The company continues to battle with the flood of negative publicity about the safety of its cars and, more devastatingly, the alleged cover up by Toyota in dealing with [...]

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