Archive for July, 2010

Jul 24 2010

Marketing and Branding in the Era of 'Narcissism'

Ah, narcissists! You know them. The people with a grandiose self image, a constant need for admiration and a general lack of empathy for others. For narcissists, the world really does revolve around them. “That’s enough about me. Now let’s talk about myself.” Sound like anyone you know? Or anyone who is constantly in the [...]

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Jul 16 2010

'We're Not Perfect'

Really, Steve?! We thought that was the agreement. You would be perfect and so would every one one of your beautiful little “perfect” products. So Steve Jobs and Apple made their pitch today to allay concerns about antennagate. It was a classic non-apology, apology. A mea-culpa that is not really one. In name only. Apple [...]

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Jul 15 2010

Antenna Glitch is Major Black Eye for Jobs, Apple

By now you probably have heard that the brand spanking new Apple 4 iPhone has a problem with its antenna. Seems that when you just hold the phone (in a way that most people would hold it), you actually cover up the tiny built-in antenna, which has a very negative impact on reception. In other [...]

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Jul 06 2010

Healthcare Jumps on Social Media Bandwagon

Very interesting piece on Ad Age’s website today about how healthcare entities (especially hospitals) are enthusiastically embracing social media as part of a growing focus on using marketing to expand their results (I would say “business,” but that sounds a bit strange for a hospital). Here is a very interesting quote from the story. It [...]

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