Archive for December, 2010

Dec 11 2010

The Marc Benioff Brand: Soaring in the Clouds

I attended the massive Dreamforce event in San Francisco this week. That is the huge conference put on by Salesforce.com to celebrate the company’s embrace of everything¬†related to¬†cloud computing. This year’s 8th annual Dreamforce attracted something like 30,000 people to the cavernous Moscone Center in San Francisco. Many people were excited to hear President Bill [...]

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Dec 04 2010

In Marketing, Content Really is King

First of all, let me apologize for being silent in November. Don’t know where the time went. Well, I am back and breathing fire today about the power of content marketing. If you are wondering exactly what that is, no one does a better job of defining the practice than Marketo, the leading Revenue Performance [...]

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