Archive for May, 2011

May 25 2011

The 'Tiffany Candidate' Debuts

I talk a lot on this blog about the power of brands. My focus is usually on the business world, but politics is also a great laboratory for the brand development process. It is even more interesting when business and political brands converge, as they did this past week with Newt Gingrich and Tiffany. As you [...]

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May 14 2011

The Dark Underbelly of Search Optimization

The New York Times ran an interesting story┬áthis week that shone a bright light on what I like to call the dark underbelly of search optimization. The article reported on the lengths that some unscrupulous web “entrepreneurs” will go to manipulate Google’s search algorithms for their nefarious money-making schemes. The Times piece recounted the story [...]

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