Archive for February, 2012

Feb 29 2012

The Rise of Content Marketing

It seems that every day one encounters another piece about the growing importance and use of content marketing in the overall marketing practice. I would agree that these are the days of content in the marketing mix. Perhaps understandable with such a fast growing and developing marketing trend, content marketing is greatly misunderstood. Is it [...]

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Feb 06 2012

Grading Another Super Bowl Event

The Super Bowl really is a cultural and business phenomenon. It certainly is not “just” a sporting event. With that in mind, I watched yesterday’s Super Bowl with great interest. The following is how I would grade the event: The Game — Solid A: Especially the last quarter. The news about Tom Brady’s wife (supermodel [...]

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