Archive for March, 2012

Mar 23 2012

Volvo Risks ‘Safe’ Brand Promise to Be Cool

Just as “Linsanity” seems to be waning, Volvo debuts its first new full page ad in the NY Times today to tout its big new endorsement deal with the NY Knicks wunderkind Jeremy Lin. The ad’s headline uses the following attributes to link Lin with the Volvo brand: Intelligent, Driven and Brilliant Performer. All good [...]

Read the Full Post

Comments Off