About Patrick Di Chiro

Idea Driven Marketing.com
By Patrick Di Chiro, Founder and CEO of THUNDER FACTORY, a San Francisco based integrated marketing firm with another office in New York.

Follow me on Twitter: http://twitter.com/dichiro

About this Blog

IdeaDrivenMarketing examines the convergence of marketing with technology, culture, politics and the global economy. This blog offers timely commentary as well as practical advice and strategies on how to improve your marketing and communications in a world that increasingly is digitally centered.


    Aug 03 2011

    Chrysler Comeback With An Italian Accent

    NY Times business columnist James B. Stewart recently ran an article on the improbable comeback of Chrysler. The story, now pretty well known, had timely new resonance because Italy’s Fiat Group had just acquired the remaining percentage of Chrysler that it did not already own. Of course, Fiat bought its initial chunk of Chrysler (from private equity firm [...]

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    Jul 14 2011

    Facebook Finally Feeling the Footsteps

    I have written frequently about the new bubble that has been descending on Silicon Valley (and the social media industry overall) during the past year. The growing bubble is painfully clear to me, even if some of the bigwig tech investors continue to deny its existence (“it’s different this time”…yeah right!). Even for those of us [...]

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    Jun 27 2011

    BlackBerry Struggling to Get Groove Back

    It won’t come as any surprise that BlackBerry is struggling — as a brand and a comany (RIM/Research in Motion). The Canadian-based company that invented the smartphone is now, if you believe critics and tech observers, fighting for its life, its very existence. Well, I don’t think the prospects for BlackBerry and its parent company RIM are [...]

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    Jun 08 2011

    Groupon IPO: Dude, Party Like It's 1999!

    I know I am being a party pooper when it comes to Groupon and its hotly anticipated upcoming IPO. Sorry, I just can’t help myself. In fact, I am pretty much of a naysayer about the entire “boom” that is now happening in social media start-up valuations, starting with the recent explosive debut of LinkedIn. As [...]

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    May 25 2011

    The 'Tiffany Candidate' Debuts

    I talk a lot on this blog about the power of brands. My focus is usually on the business world, but politics is also a great laboratory for the brand development process. It is even more interesting when business and political brands converge, as they did this past week with Newt Gingrich and Tiffany. As you [...]

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    May 14 2011

    The Dark Underbelly of Search Optimization

    The New York Times ran an interesting story this week that shone a bright light on what I like to call the dark underbelly of search optimization. The article reported on the lengths that some unscrupulous web “entrepreneurs” will go to manipulate Google’s search algorithms for their nefarious money-making schemes. The Times piece recounted the story [...]

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    Apr 24 2011

    Trump: Any PR is Good PR

    Donald Trump’s fake interest in possibly running for president is another example of the old business adage, “Any PR is good PR.” And, for some “brands” and businesses, that hoary tenet is actually true. It certainly is true for The Donald. Before he started to talk up his consideration of a presidential run, and then latch [...]

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    Apr 14 2011

    What's The Deal With Twitter?

    The most interesting story in Silicon Valley is not the ongoing Facebook drama that was made into the hit movie “The Social Network,” or the goings on in the Googleplex, it is what is happening with Twitter. There is a fascinating article this week in Fortune about the Silicon Valley soap opera that is Twitter. TechCrunch’s [...]

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    Mar 21 2011

    VCs Who Loathe (and Misunderstand) Marketing

    Great blog post today by Brian Morrissey at DIGIDAY. Brian discusses why celebrity NY venture capitalist Fred Wilson (he made his bones investing in Twitter and Foursquare) hates marketing. Wilson apparently delivered his anti-marketing comments during the recent SXSW event in Austin. Actually, Wilson hates advertising, but he confuses that with marketing. What is painfully clear is that Wilson really does not [...]

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    Mar 14 2011

    The "Post Empire" Fights Back

    This post is about Charlie Sheen (groan), but it is not your typical Sheen observation. Yes, he is the pop-art, Internet meme of the moment. The breakout sensation of 2011 in all of his craziness and out of control, over the top panache. But, Sheen is much more than that. And it took Bret Easton [...]

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